PR & Brand Strategy Specialist
In 2022 I graduated from UCLA with a Bachelor of Science in Ecology, Animal Behavior and Evolution - an unconventional route into PR that has given me a unique perspective on strategic communications.
This unique background bridges science and storytelling, allowing me to blend analytical precision with creative narrative in ways that create organic, lasting connections between brands and audiences.
At Jackson Spalding, I've leveraged this distinctive approach while supporting account such as Din Tai Fung, L.L.Bean, Moët Hennessy, Panda Express and other prominent brands. From national PR campaigns to developing crisis frameworks, I transform complex insights into compelling stories that drive measurable results.
Media Relations
Managed end-to-end PR campaign execution, from concept development to final reporting
Drafted and distributed press materials, including press releases, media pitches, and media advisories, to secure media coverage and communicate key messages.
Built and maintained comprehensive media lists, establishing relationships with relevant contacts.
Coordinated interviews and in-studio media appearances.
Crisis Communication
Developed and executed comprehensive crisis communication strategies.
Produced daily issue briefs for clients, providing proactive insights into potential risks, emerging issues and media coverage trends.
Used social monitoring tools like Brandwatch and Quid to track real-time sentiment and conversations.
Internal Communication
Designed and implemented internal communications strategies to keep employees informed and engaged.
Collaborated across internal team to develop, design and distribute monthly newsletters.
Worked closely with senior leadership to craft executive communications.
Brand Strategy
Acted as a member of the Brand Strategy team, supporting accounts the agency.
Led the research and data collection phase of brand strategy development.
Conducted competitive analysis, consumer research and industry trend assessments to guide clients’ branding and marketing strategies.
Client Roster
Media Relations, Brand Strategy
Media Relations, Influencer Outreach
Media Relations, Influencer Outreach
Internal Communications, Employee Engagement
Crisis & Issues Management
Franchisee Communications, Crisis & Issues Management
Internal Communications, Sustainability-Focused Sales Training
Crisis & Issues Management
Media Relations Case Studies
Writing Samples
Creative Writing
Crafted feature articles for L.L.Bean's seasonal publication, The Supplement.
Scientific Writing
Designed, developed and implemented two collaborative marine research projects under the instruction of two UCLA professors: Dr. Peggy Fong and Dr. Daniel Blumstein.
Conducted research on the Species Confidence Hypothesis in dusky damselfish and co-authored a paper published in Current Zoology examining how their behavior is influenced by social and environmental factors.
Developed a novel framework for marine macroalgae using trait-based ecology to investigate intraspecific and interspecific variation, published in the Journal of Ecology.
DISCLAIMER: All work listed on this site is personal material and does not represent or reflect promotions or work of the organizations. Replication or redistribution of the work on this site is prohibited.